Research area: internet promotion

Cutting production costs is fundamental. But today, optimising marketing costs can be equally decisive.

research discipline searchengines

• How do search engines evaluate web pages?
• Human search strategies to find something with a search engine
• Influence of title and abstract on clicking different search results
• Retroactive effect of registrable human behavior to the ranking of search results

Study of advertising effectiveness

• Promotion via searchengines (creation and maintenance costs of web pages)
• Very targeted banners
• Widely distributed banners
• Advertising in other media

Study of visitor behavior on a web site

• General visitor behaviour
• Differences depending on how the visitor found the page (search engine, banner advertising, other media)
• Differences of users depending on the screen resolution, operating system, browser used
• Differences between users from different countries